How the COVID-19 Pandemic Is Affecting Small Business

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Dec 4, 2020

 

The World Health Organization has declared the COVID-19 is a pandemic. With lots of unknowns, it’s an uncertain time, and while we don’t have all the answers, we want to share what we know and provide some guidance for our clients and other small companies that may be changes in their business. Therefore, this pandemic affects the public’s health and the economy.

 

How are Google and Facebook responding to COVID-19?

Google blocks any advertisement on YouTube that attempts to avoid coronavirus instead of seeking medical attention. For instance, to make it easier for people to learn more about symptoms, vaccine information, and travel advisories. Similarly, to exploit the situation, Facebook is blocking anyone running ads.

COVID-19

Navigates the changing online advertising environment with this business guide to COVID-19.

Communicate changes

The important point to maintaining your customer relationships would be to communicate efficiently and effectively. “In all cases, advertisers should look to build trust with potential customers through active communication via email or information directly on their site,” Tyler says.

In cases where events need to postpone operations, companies should consider their long-term relationship with clients and know that a refund or reschedule could be a relief point for anyone who may experience stress or feel difficulty during these periods.

Google suggests updating your business hours and overview in your Google My Business profile if your company is affected. In addition, let people know when they can stop by your organisation, you can update your organisation description to give more details about any additional precautions you are taking or whether there are changes in services. Therefore, once changes it will update your Google Search and Maps in business records.

 

Keep checking in

Unfortunately, COVID-19 has impacted the health and well-being of communities worldwide, and it should be our first priority to keeping citizens safe. Most of organisations are already feeling the effects of the virus, and keep up to date with details is key.

For more information about
6 Small Business Challenges During COVID-19

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