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Why are my emails delivered to the spam folder?

Last modified: July 4, 2022
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Why are my emails delivered to the spam folder?

Are your emails ending up in gmail, hotmail, or yahoo’s spam or garbage folders? It’s not an easy question to answer. Your emails may end up in the spam folder instead of the inbox on the destination mail server for a variety of reasons. There are steps you can do to ensure complete inbox delivery and reduce this.

Top reasons for delivering emails to the spam folder

IP reputation

First off, the reputation of the IP address of your mail server may be a factor in why some of your messages end up in the garbage folder. The amount of emails sent, the substance of the emails, bounced emails, emails sent to inactive email boxes, and emails that land in spam traps are just a few of the variables that affect an IP’s reputation. All of that is utilised to determine your IP’s reputation. The IP reputation score is then used by mail servers to choose where to deliver the email message.

The destination server blocks your domain

The fact that your domain is on the destination mail server’s blacklist is another factor that causes emails to be delivered to the spam folder. You must get in touch with the destination server’s mail administrator to learn if that was the case.

Missing or wrongly configured reverse DNS record

Such a problem might be observed if your mail server is improperly setup, lacks reverse DNS, or if the hostname of the server does not point to the IP address used to send email.

Anti-spam filters

The most popular free mail services, including Gmail, Hotmail, and Yahoo, feature anti-spam filters that frequently decide to deliver your non-spam letter to the spam folder. That’s unfortunate because you have no control over what their filters do. They will explain the anti-spam filters to you if you get in touch with them and ask them why they send your valid emails to the rubbish folder. However, they won’t provide you the precise explanation. They offer free mail services, and users are allowed to handle the messages anyway they like. Use of their free services is at the user’s own risk.

How do I get 100% inbox delivery?

Not at all. However, you can adhere to the best mailing guidelines. This raises the likelihood that your emails won’t end up in the spam folder. Here are your options. Although none of those things will 100% ensure inbox delivery, you will at least have a better probability of it.

  1. Make sure your mail IP reputation is good at SenderBase.
  2. Make sure you have an SPF record setup for your domain. You can enable it from cPanel -> Authentication icon which is under the Emailsection in cPanel.
  3. Enable DKIM from cPanel -> Authentication as well.
  4. May subscribe dedicated IP or VPS/Dedicated Server
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